There are only a few precious moments for a viewer to deem your content worthy of attention and further exploration. An efficient design must cut through in only a moment for your viewer to decode and digest. Engage viewers with something visually stimulating. Be immersive.
Design is visual communication. Make a bold announcement. Represent your product and stand behind your brand. Show your passion and make a statement. There is always a story to be told.
Ideation. A collection of visions big, small and everything in between. Jot them all down and throw them into the mix. We'll apply the filters and land a concept.
Creation. This step is an open and organic process in which concepts bloom into visual strategy. Iterate. Develop. Restrain. Refine.
Publish. Deploy a communication strategy with undeniable visual appeal.
From college to career, I've always been exposed to shifting technology around design. Guache to vectors, Flash to DTMHL, desktops to mobile. The design landscape never stood too still for me. But I hung tight with my old pals of Hierarchy, Composition, Typography and Work Ethic, and we continued our pursuit of good work. This constant was what made this craft so rewarding to me.
Most people I know who do interesting, creative work went through years of this. We know our work doesn’t have this special thing that we want it to have. We all go through this. And if you are just starting out or you are still in this phase, you gotta know it's normal and the most important thing you can do is do a lot of work. It is only by going through a volume of work that you will close that gap, and your work will be as good as your ambitions." -Ira Glass