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Logos & Lettering

A variety of unique lettering concepts and logos for different pieces of visual communication.
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Active

Season: Winter ’15 and ongoing Objective: Capitalize on active wear as a relevant fashion sense. However, beyond just overall comfort, establish product credibility that can match known performance brands but at unbeatable prices. Approach: Feature photography that sets itself apart from Old Navy fashion – in sense turning the activewear into it’s own sub-brand. Use large impactful images and close crops that can properly show the product features. Fine tune a voice that is direct to the product. Piece all these elements into a splash page that can feature the biggest and newest innovations in Old Navy Active.
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Care.com Email Consultation

Objective: Evaluate the existing email system, and create a style guide in collaboration effort with the internal Care.com team. Approach: Take current mobile email practices into consideration to establish specific marketing templates – including typographic rules, formatting, and button standards. Collaborate with the internal Care team to set realistic and usable expectations to move forward with improving their email campaigns.
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Melodymyip

Objective: Provide a real estate web presence for clients to search for homes and find local information. Approach: Real estate and buying a home is still a very traditional process. The site needs to be easy to use for a person of any age or web experience level. It quickly establishes the quality of projects that Melody works on with large sweeping images, yet still provides quick access to the various tools and information available.
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Mel Scouts

Objective: Create a look & feel for an independent vintage jewelry seller. Approach: The Mel Scouts logo was designed with a custom script approach. It takes on a loose, whimsy personality that sets itself apart from other jewelry shops that are rigid and polished. This logo embodies the product – not technically perfect or pristine, but embodies character in its patina that makes it unique. The photography direction was crisp and straight forward. This approach let the unique attributes of the jewelry come through – even if it has discoloration or imperfections. This all adds to the stories behind each piece.
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PM Wedding Suite

Objective: Create an invitation set that has a fun, hand-touch feeling. Approach: Find inspiration in the wedding itself – the location was going to in a natural setting, amongst a redwood amphitheatre. This inspired the colors, textures and graphic style that would be used throughout the decorations, invitations and programs. Photos from event by Everwhim Photographs.
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