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Logos & Lettering

A variety of unique lettering concepts and logos for different pieces of visual communication.
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Buyer’s Guide

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Objective: Create a comprehensive step-by-step guide for first time home buyers and make this intimidating process feel simple and approachable. Approach: Because the home buying process is lengthy, the guide needed a simple navigational tool to help the buyer locate exactly where they are in the process. The staggered-tabbed design let’s them do just that, and can quickly find the information related to the part of the buying process.
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Home for Heroes

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Objective: Create an eye-catching poster promoting a special benefit for the workforce that helps our communities. Approach: Design a modern graphic poster that is simple, but will also cut through from other pin-ups and bulletins. The strong graphic shapes not only lead the eye to important information but is also a concept wall formation that relates to the home buying benefit.
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PM Wedding Suite

Objective: Create an invitation set that has a fun, hand-touch feeling. Approach: Find inspiration in the wedding itself – the location was going to in a natural setting, amongst a redwood amphitheatre. This inspired the colors, textures and graphic style that would be used throughout the decorations, invitations and programs. Photos from event by Everwhim Photographs.
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