Season: Old Navy Summer ’14
Objective: Educate the customer on the variety of fits and rises available. Make it easy to discover where key aspects of the jean will hit her body and how put a look together.
Design Notes: Nested a couple of simple interfaces within each other, allowing the user to interact as much or as little as they want. The large canvas shows an energetic look with a broad overview of each fit. The window to the right is the designated area to drill into rises and fit information.