Franchise Template

Season: Summer ’14 and ongoing.

Objective: Introduce Old Navy’s brand, voice and vision to broader markets, starting with a Philippines non-ecom website that can be updated seasonally.

Approach: Create a one-page site template with a simple interface using the combination of powerful images along with the feel-good vibe of the brand. Ultimately this is about fashion, so it features a large lookbook section that opens up into a light box viewer experience with the seasonal styles across the family.