Season: Various ‘15
Objective: Define the balance of value and fashion credibility that is uniquely Old Navy.
Approach: Each instance requires a different balance of elements – such as defining a season’s looks, provide insights from the clothing designer or collaborating with bloggers and fashion influencers. At the same time, Old Navy is unashamed of their prices so there are featured loud and proud. This creates a balance unique to Old Navy that other competitors would not dare take into consideration.