Outfitting Experience

Season: Fall ‘15

Objective: Recognize September’s place in fashion with Old Navy’s own women’s outfitting experience shop.

Approach: Establish an unbeatable combination of value and fashion. The page spirals the user down a systematic list of trends – each clearly labeled and showing different ways to make each their own. Collaborated with teams to add a custom “shop by outfit” light box interface to add the whole look or individual pieces to cart.